The majority of skin care products contain water…but why?

The short answer is simply because it always has and it is economical.

More than 90% of all skin care products use more water in their formulations than anything else. Of course we need water to live, however in our skincare it doesn’t provide a clear benefit to the skin.

The vast majority of skincare products are water-based, with the first ingredient listed as water, aqua, purified water, or H2O, combined with other ingredients to make individual products such as moisturisers, exfoliants and cleansers. In an effort to provide pure performance skin care we have chosen to use Certified Organic Aloe Vera Gel as the base in the majority of our products not water. Why? Aloe has a clear function.

Aloe Vera is a succulent plant that was known by the Eygptians as the ‘plant of immortality’.

Scientists have discovered over 150 nutritional ingredients in Aloe Vera. There seems to be no single magic ingredient. They all work together in a synergistic way to create healing and health giving benefits. Nature has an uncanny way of harmoniously working together!

Aloe is composed of water, the enzymes catalase and cellulose, minerals such as iron, zinc, magnesium and sodium, essential fatty acids, carbohydrates and 20 amino acids as well as the youth mineral potassium. Another component of Aloe Vera consists of the lignins, a major structural material of cellulose content, that allows for penetrative properties. Lignins penetrate the toughened areas of the skin making it beneficial for skin problems such as ecze ma and psoriasis.

The addition of Certified Organic Aloe Vera Gel allows our products to develop a beautifully smooth luxurious feel as it is applied. The aloe also provides calming, hydrating and balancing benefits that water just cannot do when applied topically to the skin. We love water, but we love Certified Organic Aloe Vera Gel in our skin care.

Microbeads are plastic microspheres that are widely used in the cosmetics industry as exfoliating agents. They are most frequently made of polyethylene but can be made of other petrochemical plastics. Environmentalists and scientists have discovered large quantities of microbeads in Australian waterways, which often end up in unsuspecting marine life. Microbeads do not disintergrate. If more attention is paid to what ends up in our water then we can ensure healthier ecosystems that support the communities around us.

Australian scientists have found 60-100 particles of plastic micro debris in 100 millilitres of sediment – among the highest levels recorded in the world. Researches on the Great Barrier Reef have found that corals commonly found there will eat micro-plastic pollution. “Corals are non selective feeders and the researches have found that they consume micro plastics when present in seawater” says Dr Mia Hoogenboom, a chief investigator with the ARC Centre of Excellence for Coral Reef Studies at James Cook University.

Microbeads were a human invention that were simply not needed. They were designed to take the place of the easily accessible alternatives like apricot and walnut shells, jojoba beans and pumice. It was believed that these new and exciting “microbeads” were smoother and better for your skin… in actual fact they just meant you had to use them more often which meant you had to buy them more often. Natural alternatives provide fabulous exfoliation, can be used less often on the skin and most importantly do not harm our environment. A much more sustainable alternative.

Australia must now follow the lead of the US and outlaw the use of microbeads in all cosmetics. Organic Nation supports the ban of micro beads

Our facial exfoliating product, black rice scrub with ginseng and gingko, uses finely ground black rice and pumice. Natural charcoal powder acts as a detoxifier as well as mild exfoliant. A wonderfully invigorating exfoliant that does not end up in our coral or your sushi!


Balance. It is easy to say sometimes harder to put into practice.

We strive for balance in our daily lives, balance in our skin and balance in our bodies.

Without balance everything simply feels a little off kilter.

Being sustainable within our business is also about being in balance. Balance reflects meeting the needs of the present without compromising the needs of the future. This is very much akin to the philosophies shared by many indigenous cultures throughout the world. These cultures work so closely with the earth, they know how to respect the environment, but more importantly why our earth must be protected.

At Organic Nation we aspire to reconnect to where our ingredients come from. There should not be a mystery surrounding what goes into our skincare. Our Mantra needs to support transparency and authenticity. I personally do not want to moisturise my skin and not know what has occurred to the people along the chain events to deliver me my ingredients. We cannot grow as a global community if we do not support those around us along the way. I want my children to be inspired by what we do and take the governing principles into their own lives. I want them to see first hand how to support the earth and those inhabiting it. Our personal goal is to co-exist with the planet, to look beyond ourselves so we can see within. Organic nation has the same philosophy.

As we harness the wonders of nature and science for our products we have an obligation to ensure we are protecting the very earth that provides these incredible ingredients.