Alternative sustainable technologies have evolved so that using non-toxic natural and organic products does not mean sacrificing performance. State of the art science that involves potency and high performance to produce cosmeceuticals and certified organic ingredients can be achieved through applying Green Chemistry on the mega diversity of Australian natural plants with unique Superfruits that exhibit rare actives and precious essential oils.
Green Chemistry is simply just a different way of thinking about how chemistry and chemical engineering can be done. Over the years different principles have been proposed that can be used when thinking about the design, development and implementation of chemical products and processes.
These principles enable scientists and engineers to protect and benefit the economy, people and the planet by finding creative and innovative ways to reduce waste, conserve energy, and discover replacements for ingredients that are undesirable. It is also important to ensure that the biodiversity of our planet is maintained when searching for new ingredients.